Web & Entrepreneurship Master Level Program
Objectives
This program in digital studies is offered to students wishing to specialize in a promising core business in entrepreneurship. The Entrepreneurship & Web program focuses on e-business and entrepreneurship with special focus on digital marketing, building and deploying a digital strategy, web-based business creation and e-reputation management.
The Web & Entrepreneurship program prepares also for the French state certified professional Master degree of My Digital School France (this Master degree is certified by the French authorities as the professional equivalent to a university Master).
Rules
Program duration is 2 years. It is offered to students having successfully completed their Bachelor studies. Courses are taught in English or English/French sections, in PM section.
Courses
| COMMUNICATION AND PROFESSIONAL ENVIRONMENT
•Personal development • Business English • Digital law • Digital intelligence and innovation WEB AND DIGITAL STRATEGY • e-commerce strategy • Environment and Digital Strategy • Advanced project management • Lean Start-up • Change management and innovation ENTREPRENEURSHIP AND E-BUSINESS • Digital ecosystem and entrepreneurship • Business Plan • Business model • Strategic Audit • Company creation and takeover FINANCIAL MANAGEMENT • Technical Forecasts • Investments • Financing • Management control
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MANAGEMENT AND ACTORS
• Team management and innovation • Performance Management • Project management and quality standards •Human Resource Management COMMUNICATION AND NETWORKS • Press relation • Develop your network • Public speaking • Change management • Sustainable communication MARKETING • Growth-hacking and digital strategy • AdWords & Analytics • Digital Tools LAW • Corporate law • Labour law • Digital Business Law • Digital law PROJECT & PROFESSIONAL PRACTICE • My Digital Business • Internship or alternation • Professional records |