Web & Digital Expert Master Level Program
Objectives
This program in digital studies is offered to students wishing to specialize in a promising core business in web architecture. The Web & Digital Expert program focuses on web & mobile development, data management & security systems with additional training in team & project management.
The Web Digital Expert program prepares also for the French state certified professional Master degree of My Digital School France (this Master degree is certified by the French authorities as the professional equivalent to a university Master).
Rules
Program duration is 2 years. It is offered to students having successfully completed their Bachelor studies. Courses are taught in English or English/French sections, in PM section.
Courses
| COMMUNICATION AND PROFESSIONAL ENVIRONMENT
•Personal development • English • Digital law • Digital intelligence and innovation COMMUNICATION AND DIGITAL CREATION • Design and ergonomics (UX Design, Accessibility) • Mobile Design (Responsive and Applications) • Digital communication STRATEGY MARKETING AND COMMUNICATION • Integrated marketing communication • SEO / SEM / WA • Social Media • e-reputation • Traffic acquisition, audience measurement • Inbound marketing WEB AND DIGITAL STRATEGY • e-commerce strategy • Environment and Digital Strategy • Advanced project management • Lean Startup • Change management and innovation cycle WEB TECHNOLOGIES • Front end development: HTML5, CSS3, Javascript, Jquery • Architecture and web performance •Mobile technologies: bootstrap, responsive |
SYSTEM & WORKFLOW
• Modelling web system architectures • Implementation of integration workflow • Continuous deployment DATA MANAGEMENT • Knowledge of RDBMS (MySQL, SQLServer) • Knowledge of NoSQL (MongoDB, Couchbase) E-BUSINESS • Digital ecosystem and entrepreneurship • Business plan • Business model • Strategic Audit CORPORATE MANAGEMENT •Strategic management •Operational management • Management and project management • Sociology of organizations PROJECT AND PROFESSIONAL PRACTICE • Web & digital project • Professional record • Conferences & Workshop • Professional practice in business |